Imagine being able to tap into the combined experience, skill and expertise of over 500 business owners as they openly and honestly discuss the many aspects of  business success…… 

The A-Z of Business Success Interviews

26 interviews that give you frank and honest insights into the many different aspects of running a business

The material in this programme is 26 discussions by a group of business owners talking about what works for them in building a business – from A-Z. Its practical, honest and very, very useful. Included each week is a five minute radio interview on that week’s topic.

You can get the radio interviews and the discussions that inspired them delivered to your in-box FREE of charge, every week for 26 weeks by adding your email address to the box on the right of this page.

A. Maxine Welford says not all accountants are the same and discusses “How to Choose an Accountant”

B. Paul Shadbolt answers the question “Does your choice of bank make a difference?”

C. Garry Mumford says “Tracking cash flow is the most important activity for a business owner”

D. Liz Weston admits that “The discipline of doing the right things at the right time is difficult”

E. Gary Dickenson explains why “Engagement with customers is crucial”

F. Tim Meadows-Smith looks at “The best way of funding a business”

G. Richard Fisher examines “Why so many businesses fail to grow”

H. Katherine Connolly deals with the issue of “Does HR help or hinder business growth?”

I. Jon Green scratches the surface of “How IT can help a business”

J. Roberta Ward explains how “Joint ventures can help a business to grow”

K. Alastair Dryburgh turns the tables on “Kaizen – the art of continuous improvement”

L. Andy Wright wonders if “Leadership skills are essential to building a business”

M. Bob Brotchie (the man who invented the I.C.E. Campaign) shares “Marketing tactics that work”

N. Bernie J Mitchell addresses the thorny question of “Networking for Business”

O. Phil Jones discusses the strategy of “Which opportunities to accept and which toturn down”

P. David Winch rounds up the discussion on “What is your pricing strategy?”

Q. Richard Wishart introduces us to “Innovative ways to use QR Codes”

R. Gareth Howell investigates “The biggest risks to business and how to manage them”

S. David Smallman explains what do about “Sales, love it or hate it, its got to be done”

T. Craig Tyrrell remembers how he grew his business from 1 to 30 people and the elements of “Building the right team”

U. Martyn Sibley gave up his job to start a business and explains the value of “Unique Selling Propositions”

V. Claire Martinsen had just commissioned a video for her website so was ideally placed to talk about “Videos are traffic magnets”

W. – Part 1. Adam Maltpress wrote a guide on how to commission a website and addressed the question “Are websites still necessary?”

W. – Part 2. Rob Chant was drawn into this discussion about websites and talks about “SEO”

X Y. Steve Hoare uses his experience of managing people to explain “The difference between the classic Theory x and Theory Y style of management”

Z. Ann Hawkins, reflecting on Zeitgeist – the spirit of the age – and why this whole project and The Inspired Group came about by embracing this idea.