A recent discussion with some good folk centred on why this happening. Reasons varied from the pragmatic: there are a lot of tourists arriving for the Olympics so people hope to make the most of it, to the philosophical: in hard times, it may be that manufacturers hope that people will be more inclined to help keep profits in our own economy.
With so much business being done on the internet, an increasingly sought after skill is writing for the web so I pricked up my ears when I heard Chris Thomas of Milton Contact Ltd and Carsten Garrett of Gower Associates mention that English is still the most used language in business and that style and tone is every bit as important as content.
Writing good English is a saleable skill
Brits are a minority amongst English speakers (the majority being Chinese) but speaking and writing English well is a saleable skill in most places in the world. An English accent is still highly prized too!
According to Chris and Carsten, the British, as opposed to American, style of communication is also prized because it is predictable, gentle and polite and makes people feel valued and safe.
We’re not talking about an archaic style of business writing but simply of good manners and most importantly, understanding how we make people feel with our style of communication.
Made in Britain doesn’t just apply to manufactured goods
I have been delighted and surprised at how many people from all around the world have asked to join The Inspired Group and have subscribed to our series “The A-Z of Business Success” each episode with an English speaking recorded interview.
Maybe the very thing that we think of as slightly anachronistic in a fast moving, Americanised world is the thing that we can take most advantage of and that “Made in Britain” can be applied to more than just commodities.
Does your business attract clients from outside the UK? Could it? Is this something you’d value? Tell us what you think.